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 Subject : The Backfire Effect.. 10/30/2017 11:10:29 PM 
Emily Wetherholt
Posts: 10
Location
So there I was driving to work trying to think about anything but pharmacy and the podcast I heard made me start to rethink how I provide patient care. Adam Conover did an Adam Ruins Everything episode on conspiracy theories. What was even more interesting though was the interview with the Chair in Cognitive Psychology at the University of Bristol in the UK, Stephan Lewandowsky.

They discussed the backfire effect and how trying to change someone's mind can actually push them into digging their heels into their belief. This is especially important with topics like vaccines where there is a lot of misinformation. A more effective method would be to poke holes in their argument, restate facts, or provide an alternative narrative.

I've provided a link below if you want to listen for yourself.

Adam Ruins Everything Episode 37: Professor Stephan Lewandowsky on the Backfire Effect http://www.maximumfun.org/adam-ruins-everything/adam-ruins-everything-episode-37-professor-stephan-lewandowsky-backfire-effect via @MaxFunHQ
Emily Wetherholt PharmD, BCACP
 Subject : Re:The Backfire Effect.. 11/27/2017 11:27:12 PM 
Harry M Zollars
Posts: 24
Location: Bethalto, IL
So, would you be saying that a good way to combat the Backfire Effect is through Motivational Interviewing?
Pharmacy Manager
Sullivan's Drugs
Mount Olive, IL
217-999-7321
 Subject : Re:The Backfire Effect.. 11/30/2017 09:37:37 PM 
Emily Wetherholt
Posts: 10
Location
Harry, Motivational Interviewing would be an excellent way to combat the Backfire Effect. It would be putting the patient in the driver's seat to make the change they need for better health.
Emily Wetherholt PharmD, BCACP
 
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